On an earnings call earlier this year, Penn CEO Jay Snowden said that the company was “encouraged by the ongoing visitation of our younger demographic,” and that it is “focused on reimagining our properties and offerings to enhance the entertainment appeal to the steadily growing segment of customers.”
In addition to the recent location at The Meadows, Barstool and Penn also operate books at Hollywood Casinos in York, Morgantown and Penn National Race Course. The collaboration between the two companies began with online sportsbooks, but quickly expanded into land-based locations, primarily on the East Coast. Penn has said previously that it plans to acquire the remaining stake in Barstool sometime in the future, most likely in 2023.
The new location, which cost about $7 million to build, will feature a restaurant, bars and even a small number of low-limit slot machines and table games in addition to the sportsbook.īarstool, a sports media company, has expanded heavily into the gaming space after Penn National Gaming purchased a 36 percent stake in the company back in early 2020. A new Barstool Sportsbook located inside Hollywood Casino at The Meadows is now open, becoming the fourth Barstool location to open in Pennsylvania since August of last year.
